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One Travel Brand Fix

Every Thursday

straight To Your Inbox

Click To Join

One Travel Brand Fix

Every Thursday

straight To Your Inbox

Click To Join

Your Trusted Strategic Creative Partner

Helping independent premium travel operators become the obvious choice long before travellers are ready to book.

Learn more

Trusted by 50+ travel operators across the UK & beyond

How We Got Here

In

travel,

there's

always

something

to

sell.

And

whether

that's

a tour,

a stay,

or

an

experience,

there's

always

pressure

to

fill

it.

Over

time,

that

pressure

gradually

moved

marketing

closer

and

closer

to

the

booking.

The

focus

went

from

"Inspire

the

travellers."

To:

"Promote

the

package."

To:

"Push

the

offer."

And

most

recently:

"Drive the booking now."

For

a

while,

it

worked.

But

travellers

have

become

overwhelmed

by

constant

pitches.

They've

started

tuning

out,

and

they

simply

don't choose

travel

that

way

anymore.

Yet

many

travel

operators

are

still

expecting

every

brochure,

website,

social

media

post

and

email

to do

the

same

job:

drive

booking

today.

And

that's

how

we

ended

up

with

a

growing gap

between

how

people

choose

travel

and

how

we

market

it.

Our mission

The First Mile thinking

Years of pressure to drive bookings gave rise to what we call the last-mile thinking. But some of the travel industry's most successful brands are beginning to shift their thinking.

Rather than putting almost all of their marketing effort into the booking stage, they're investing more in becoming the brand travellers already know, remember and prefer before they begin comparing options.

Because they realised that by the time someone reaches the booking stage, they aren't comparing brands from a blank slate. They are already bringing perceptions, preferences and expectations into the comparison. That have been built over weeks, months and sometimes years before the traveller is ready to book.

That's why some travel brands enter the comparison from a stronger position than others. Which is why the earlier you become the obvious choice, the less you have to fight for it later. And that's the thinking behind First Mile Creative.

See how we do it

Our story

what led us here

After six years working alongside travel brands, we kept asking the same question. “Why was so much time, budget and creative effort spent marketing to travellers as though they were a captive audience, already ready to buy?”

Whether we were working with specialist tour operators, premium accommodation providers or adventure and activity businesses, the conversation regularly centred on the next campaign, promotion or sales-focused asset. Too often, the objective was the same: move travellers towards an enquiry or booking, regardless of where they were in their journey.

We believed those assets could do far more than support a booking. They could shape how travellers perceive a brand long before they're ready to compare, enquire or book.

That's why we created First Mile Creative, a Brighton-based strategic creative studio that helps independent premium travel operators create brand-led assets that shape traveller decisions long before the booking begins.

From brand identities and brochures to websites, destination guides, landing pages, email campaigns and social content, every piece of creative is designed with a clear role to play in building long-term brand preference, not just driving the next campaign.

Meet our team

Independent travel brands supported.

50+

Years of experience in the travel sector.

10+

Creative assets delivered.

1,200+

Returning clients rate.

87%

Featured work

WORK WE'RE proud TO SHARE

Magazine

Brand Loyalty

Snorkel Venture

Giving travellers a reason to stay connected.

Snorkelling tour operator with a wealth of stories and expertise to share. Across two annual editions, we brought it all together in premium digital magazines designed to inspire travellers and keep the brand front of mind.

View Project

Advertising

Brand Awareness

Destination Marketing

Pure Boats

Capturing attention before the destination does.

Boutique canal cruise operator offering a different way to experience Amsterdam. We captured that experience in a striking EasyJet Traveller advert designed to catch the eye, spark curiosity and put Pure Boats on travellers' radar.

Silver Opus

Helping travellers experience destinations before they arrive.

Luxury tour operator creating carefully curated journeys around the world. For this project, we brought its destination collections together in a series of premium brochures designed to showcase each journey and build desire long before travellers are ready to book.

Inspirational Adventures

Turning every scroll into a moment of possibility.

Adventure travel platform connecting travellers with unique experiences from independent tour operators around the world. We created a series of Meta ads using bold typography and photography to stop the scroll, spark curiosity and encourage travellers to discover their next adventure.

View Project

All Projects

How we help

Build a brand travellers remember

Before you can become the obvious choice, travellers need to recognise what makes you different. We help you uncover the space your brand can own, define how it should position itself within the market, and build a distinctive identity around it.

Strategy Workshops

Competitor Analysis

Brand Positioning

Brand Personality

20+

Travel brands developed

Tell your story

Travellers can't experience your product before they book. Everything they know about it is shaped by how you present it. We help you identify what deserves attention, decide how best to bring it to life, and create the assets that make the experience easier to understand, imagine and want.

Destination Guides

Brochures

Travel Magazines

Websites

1200+

Creative assets delivered

Stay top of mind

High-consideration travel purchases unfold over weeks or months, not days. As travellers pause, compare and return to their search, the brands that consistently show up are the ones they're most likely to remember. We help you stay visible throughout that journey with creative that keeps your brand familiar, relevant and easy to return to when they're ready to book.

Email Campaigns

Lead Magnets

Social Media Content

Campaign Creative

100+

Campaigns brought to life

Turn interest into bookings

Every interaction up to this point has been building confidence. Travellers have discovered your brand, understood what makes you different and returned to it throughout their decision-making journey. We design the final touchpoints that answer remaining questions, reinforce trust and make choosing your business feel like the obvious next step.

Booking Pages

Retargeting Ads

Case Studies

Marketing Collateral

10+

Years helping travel brands grow

meet the team

Marketing & Strategy

Andreas Aravis

After more than a decade helping hospitality and travel brands attract, nurture and convert customers, I've planned, launched and optimised thousands of campaigns across the entire customer journey.

Today, I bring that experience into every First Mile project, ensuring every creative decision is backed by a clear marketing objective and commercial strategy.

Trusted by

Creative Director & Designer

Thu Hang Nguyen

After more than six years designing for travel brands, I've created everything from brand identities and brochures to websites, campaigns and destination guides.

Today, I lead the creative direction at First Mile, turning marketing strategy into thoughtful design that builds recognition, inspires confidence and helps brands become the obvious choice.

Trusted by

Testimonials

what people say about us

Snorkel Venture

Hang has been excellent to work with since our first project 2 years ago and we regularly use her services across a range of formats including magazines, PDFs and website work. We have been particularly impressed by the magazine layout and styling; Hang quickly identified a clean and polished look to match our branding.
‍

We look forward to producing our next magazine at the end of the year and remain thoroughly impressed with her work.

Ben Stokes

Company Director

Barons Eden

Andreas has been an invaluable resource for us. From delivering our annual Gift Card campaign, utilising targeted PPC, retargeting and social media strategy, right through to in-depth analysis and optimisation of our online presence.

The depth of knowledge he has in leveraging all aspects of digital marketing, combined with his approach to understanding our customer, have resulted in the best engagement we have achieved to date.

Andreas has been a pleasure to work with.

Paul Beames

Head of Digital

SilverOpus

We have worked with many designers over the years and we can easily say that Hang truly stands out. She has become my go-to person for many projects in our marketing arsenal.

Hang is very creative, knowledgeable, professional and, most importantly, responsive. We also love how beautifully clean her work is. You can't go wrong with Hang!

Marcelo Guimaraes

Owner

Feldon Valley

We have worked with Andreas now for three years and I have always been impressed by the attitude and willingness to understand our business, challenges and objectives.

Andreas is a positive force with a can-do attitude who sees every challenge as a personal mission to deliver the best results at the lowest possible cost.

We are seeing ever improving statistics in terms of online engagement and the conversions into sales can be tracked and quantified – a marketing cost that you can justify and explain in very simple terms.

David King

General Manager

Inspirational Adventures

We've worked with Hang for 6 months and she has been absolutely fantastic! She has been working on creating a high-volume of paid social ads for us, which have always been delivered on time, to an exceptional standard and produced excellent results.

As a startup, she has added huge capacity to our team and I would highly recommend her.

Vedant Dudraj

Co-Founder

Pricing plan

Honest pricing.
No hidden fees.

First Mile Review

For operators who know their marketing could be working harder, but aren't sure where to focus next.

£650

one-off fee

A focused review of your current marketing to identify where you're losing opportunities across the traveller journey and what deserves your attention first.

90-minute strategy workshop

Current marketing & creative review

Competitor landscape review

Traveller journey review

Key gaps & opportunities identified

Prioritised recommendations

90-day action plan

60-minute findings session

Book a Discovery Call

First Mile Partnership

£1,150

/month

Monthly marketing planning session

Marketing priorities translated into creative priorities

Commercial objectives built into every brief

Campaign planning & creative direction

Unlimited creative requests

Unlimited revisions

Two active projects at a time

Dedicated Trello workspace

Book a Discovery Call

First Mile Department

For operators who want First Mile working as an extension of their marketing team.

£1,650

/month

Everything in First Mile Partnership, plus:

Fortnightly marketing planning sessions

Quarterly marketing & creative roadmap

Competitor & category reviews

Proactive campaign recommendations

Campaign performance reviews

Three active projects at a time

Priority turnaround

Book a Discovery Call

Trusted by 50+ travel operators across the UK & beyond

Frequently Asked Questions

01.

Do you only work with travel brands?

Yes. We work exclusively with independent premium travel businesses, including specialist tour operators, premium accommodation brands and travel experience providers. It means we understand the customer journey, the buying cycle and the creative challenges unique to the industry.

02.

What kinds of projects do you work on?

Everything from brand identities and brochures to websites, landing pages, email campaigns and social content. Rather than treating each asset as as tandalone project, we design them to work together across the customer journey.

03.

How does the subscription work?

Instead of paying for individual projects, you have ongoing access to our creative team for a fixed monthly fee. Simply submit a request, we'll work onit, refine it with your feedback and move straight on to the next one.

04.

Can I pause or cancel my subscription?

Absolutely. There are no long-term contracts. You can pause or cancel your subscription whenever your business needs change.

05.

Do you work with in-house marketing teams?

Yes. Some clients rely on us as their outsourced creative team, while others use us to support their internal marketing department. We're happy working either way.

06.

How quickly can you start?

Usually within a couple of weeks, depending on our current capacity. If you have a specific deadline in mind, let us know and we'll always be upfront about what's realistic.

07.

What if I don't know what I need?

That's completely normal, and exactly what our First Mile Review is designed for. If you know your marketing could be working harder but aren't sure where to focus next, we'll identify the biggest gaps and opportunities and give you a prioritised 90-day action plan.

08.

How do we get started?

Book a free strategy call and we'll get to know your business, your goals and your current customer journey. If it feels like a good fit for both of us, we'll recommend the best way to work together.

01.

How i plan content with template?

You can organize ideas into categories and map out posts for consistent publishing.

02.

what content to focus on?

Focus on value-driven, engaging, and relatable content that fits your niche.

03.

How i avoid running out of ideas?

Use content pillars and repeat proven formats with new angles.

04.

Use for multiple content types?

Yes, it supports reels, posts, carousels, and other formats.

05.

Maintain clear content direction?

Stick to defined themes and align all content with your audience goals.

01.

why is my content not reaching?

It may be due to weak hooks, inconsistent posting, or low audience interaction.

02.

How to increase post engagement?

Create interactive content and encourage comments, shares, and saves.

03.

Do hashtags still work?

Yes, when used strategically, they help reach relevant audiences.

04.

How important is audience interaction?

Very important, as replying and engaging builds trust and visibility.

05.

How long to see growth?

Growth takes time and consistency, usually improving over weeks or months.

01.

How often should I post content?

Posting 3–5 times per week consistently is more effective than random posting.

02.

What if I miss a posting day?

It’s okay, just continue your schedule without overcompensating.

03.

Stay consistent without burnout?

Plan ahead, batch content, and keep your workflow simple.

04.

Is it better to post daily or weekly?

Consistency matters more than frequency, so choose what’s sustainable.

05.

Should I follow a content calendar?

Yes, it helps you stay organized and maintain a regular posting routine.

01.

Is this template easy to set up?

Yes, it’s designed for quick setup with minimal steps.

02.

Use this template for client work?

Yes, it works well for managing multiple clients and content plans.

03.

Supports mobile and desktop?

Yes, the template is fully responsive across all devices.

04.

Face issues while using it?

You can troubleshoot easily or reach out for support if needed.

05.

Will this template be updated?

Yes, updates can be added to improve features and usability over time.

Ready?

Become the obvious choice before the booking begins.

If you like the way we think and the work we create, book a free strategy call. We'll get to know your business, understand your ambitions and see whether we're the right creative partner for the journey ahead.

Book a free call

See our work first