One Travel Brand Fix
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straight To Your Inbox
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One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
Boutique travel platform connecting travellers with culture, curated stays and destination experiences. We refreshed the brand and transformed nearly a decade of content into an editorial-style website designed to strengthen its position in boutique hospitality and make discovery easier.
Travel & Lust is a boutique travel platform built around a love of culture, distinctive hotels, good food and discovering places with a story to tell.
After ten years of publishing, the brand had built up a substantial library of travel content but had outgrown the identity and website around it.
We worked with the founder to refresh the brand and rethink the website as an editorial platform, creating a more premium visual identity while making years of existing content easier and more enjoyable to discover.
The refresh needed to capture what had always made Travel & Lust distinctive: a culture-driven perspective, a passion for design-led stays and a belief that meaningful travel comes from experiencing a destination rather than simply visiting it.
We developed a more refined, minimalist visual identity with a boutique feel, supported by a flexible set of brand assets for use across digital channels.
For the website, we moved away from the conventional blog structure and designed the entire experience as an editorial platform. Hotels, destinations, travel guides, stories and cultural experiences became interconnected routes into the content, making discovery a central part of the experience.
The founder's voice and perspective were also brought more clearly into the brand, creating a stronger connection between Charleen and the platform she had spent a decade building.
A more confident and cohesive Travel & Lust, designed to reflect both where the platform has come from and where it wants to go next.
The refreshed identity gives the brand a more boutique, premium feel, while the new editorial website turns ten years of content into an interconnected source of travel inspiration, encouraging visitors to explore more deeply and discover the people, places and experiences behind each story.
