One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
Boutique Email Studio needed to feel immediately at home alongside the hotels it wanted to work with.
The challenge was to create a brand that communicated both the emotional side of hospitality and the commercial value of email marketing, without falling into the visual language of a traditional marketing agency.
We built the identity around the idea of quiet confidence, using considered typography, restrained colour and generous space to create a visual language influenced by boutique hospitality and travel editorial.
The same approach carried through to the website, where simple layouts, strong imagery and carefully paced content keep the focus on the studio's expertise while allowing the brand to feel calm, established and premium.
A cohesive identity and digital presence that reflects the standards of the hotels Boutique Email Studio wants to work with, positioning email marketing as a considered part of the guest experience rather than simply another marketing channel.
Working with Hang was a wonderful experience. During my website build everything was well structured and communication was quick and straightforward throughout. At the beginning of the project I told Hang what inspired me and she took it from there proving what a great designer she is at every stage. I am delighted with the result and would definitely choose to work together again.
Overall a very positive experience with a very talented designer. Highly recommended.
