Pebbls

The Project

Pebbls is a digital travel journal and mapping app that lets travellers capture their route, photos and stories as a journey unfolds, then share the experience with friends, family and fellow travellers. Built around slow and meaningful adventures, its philosophy is less about tracking miles and more about remembering what happened along the way.

But the brand and website weren't fully communicating that difference. The visual identity still felt closer to a conventional tech product, while the website needed to do a better job of explaining why Pebbls exists, showcasing the experience and turning visitors into users.

Our role was to translate the thinking behind Pebbls into a stronger visual identity and digital experience, without losing the personality and authenticity that made the product distinctive in the first place.

The Approach

We started with the idea of Pebbls as a "quiet companion" for travellers. Rather than the performance-led language of fitness and tracking apps, the brand needed to feel thoughtful, curious and human, with the journey taking precedence over stats, competition and optimisation.

That thinking shaped a warmer, more characterful visual direction rooted in nature, storytelling and exploration. Typography took inspiration from travel journals and editorial design, while the colour palette moved towards earthy, natural tones that felt more aligned with Pebbls' connection to nature and creativity.

We carried the same thinking into the website, shifting the emphasis from simply explaining functionality to showing what Pebbls makes possible. The design brings the product together with real journeys, photography and storytelling, while giving key features and reasons to download the app a clearer place within the experience. The website concepts themselves were built around ideas such as "Map your memories, not just your miles" and "Built for the journey, not the finish line."

The refreshed direction was then extended into App Store graphics and social assets, giving Pebbls a more recognisable and consistent presence across the wider customer journey.