Only 22% of travel operators rate their marketing “very effective.” Yet much of the industry is still fighting for bookings at the most crowded and expensive point in the journey, while travellers are forming opinions about who they want to book with much earlier.

Each Thursday, we put one real piece of travel marketing under the microscope, then show what we’d do differently if the job was to influence the traveller before the booking push begins. One example, one First Mile alternative, and one practical idea to take away.