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Every Thursday
straight To Your Inbox
Click To Join
One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join

Inspirational Adventures

Adventure travel platform connecting travellers with unique experiences from independent tour operators around the world. We created a series of Meta ads using bold typography and photography to stop the scroll, spark curiosity and encourage travellers to discover their next adventure.

Category

Travel Advertising

Channels

Paid Social

Deliverables

Paid Social Design · Art Direction · Campaign Creative

Key focus

Brand discovery

The Project

Inspirational Adventures brings together unique trips from independent tour operators around the world, helping travellers discover experiences beyond the conventional holiday.

We worked with the team to create Meta ad creatives promoting a wide range of adventures across different destinations, activities and operators.

With every trip offering something different, the challenge was to give each adventure its own sense of place and personality while creating a recognisable visual approach that could work consistently across ongoing campaigns.

The Approach

The creative puts the experience first, using strong travel imagery to quickly communicate what makes each adventure worth discovering.

We developed a flexible visual system that could adapt to different destinations and trip types while maintaining consistency across the wider campaign.

Clear messaging and simple layouts keep each ad easy to understand at a glance, while allowing the photography and character of the individual adventure to do the work of capturing attention.

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The Outcome

A growing suite of Meta ad creatives that gives Inspirational Adventures a consistent and flexible way to promote its diverse collection of trips.

The system allows new adventures and destinations to be brought into campaigns while retaining a recognisable visual identity, helping the platform showcase its operator partners and introduce more travellers to experiences they might not otherwise discover.

We've worked with Hang for 6 months and she has been absolutely fantastic! She has been working on creating a high-volume of paid social ads for us, which have always been delivered on time, to an exceptional standard and produced excellent results.

As a startup, she has added huge capacity to our team and I would highly recommend her.

Vedant Dudraj
Co-Founder

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