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Every Thursday
straight To Your Inbox
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One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join

Silver Opus

Luxury tour operator creating carefully curated journeys around the world. For this project, we brought its destination collections together in a series of premium brochures designed to showcase each journey and build desire long before travellers are ready to book.

Category

Travel Brochure

Channels

Digital · Print

Deliverables

Brochure Design · Editorial Design · Art Direction · Print-Ready & Digital Artwork

Key focus

Destination inspiration

The Project

SilverOpus creates carefully curated journeys for travellers who want to experience destinations beyond the usual tourist trail, combining authentic local experiences with a high level of comfort and care.

We worked with the team across a collection of brochures covering Switzerland, the United Kingdom and special-interest travel, bringing their itineraries, destination knowledge and distinctive approach to travel into a considered editorial format.

Each brochure needed to communicate a wealth of information while still capturing the sense of discovery at the heart of the journeys.

The Approach

We developed an image-led editorial system that gave each destination room to establish its own character while keeping the wider collection visually consistent.

Strong destination photography creates the initial sense of place, while considered typography and structured layouts make detailed itineraries and travel information easy to explore.

The result balances inspiration with information, giving travellers space to imagine the experience while providing the detail they need to understand what makes each journey different.

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The Outcome

A cohesive collection of brochures that brings the SilverOpus travel experience to life beyond the website.

Across destinations and special-interest journeys, the publications give the team a more immersive way to share their expertise, showcase the experiences they have carefully put together and build excitement around the journey ahead.

We have worked with many designers over the years and we can easily say that Hang truly stands out. She has become my go-to person for many projects in our marketing arsenal.

Hang is very creative, knowledgeable, professional and, most importantly, responsive. We also love how beautifully clean her work is. You can't go wrong with Hang!

Marcelo Guimaraes
Owner

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