One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
Pure Boats offers private canal cruises through Amsterdam, giving visitors a more personal way to experience the city from the water.
We worked with the team to create a half-page advertisement for easyJet Traveller magazine, putting the brand in front of travellers while they were already thinking about where to go and what to experience next.
The challenge was to introduce Pure Boats quickly, communicate what made the experience worth seeking out, and make an impression within the limited space of a half-page ad.
With only a few seconds to capture attention, the creative needed to do more than simply explain the product.
We used striking travel photography as the focal point, supported by a clean, confident layout and concise messaging designed to spark curiosity around experiencing Amsterdam differently.
The result was an ad that felt true to the premium, personal nature of the Pure Boats experience while remaining simple enough to work in a busy travel magazine environment.
A focused piece of travel advertising that introduced Pure Boats to travellers before they reached the destination.
By combining strong imagery with a clear proposition, the ad gave the brand an opportunity to build awareness and consideration at an earlier point in the travel journey, helping Pure Boats stand out among the many experiences competing for visitors' attention in Amsterdam.
I really enjoy the way Hang works as a designer. On a busy team, it is always nice to work with a designer that is easy to communicate with. She is efficient with her work, and her designs are high quality! She is a great choice for busy marketing and sales teams.
