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One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
One Travel Brand Fix
Every Thursday
straight To Your Inbox
Click To Join
Odyssey Safaris Africa creates tailor-made luxury safaris, combining remarkable wildlife encounters with carefully selected places to stay and personalised itineraries.
We worked with the team to create a digital brochure that could introduce prospective travellers to the Odyssey Safaris experience, showcase the destinations and experiences available, and communicate the quality of the journeys they create.
With such a visually rich product, the challenge was to balance inspiration with the practical information travellers need when considering a significant, highly personalised trip.
We designed the brochure around the sense of discovery and scale that makes an African safari so compelling.
Large-format photography gives wildlife, landscapes and accommodation room to make an impact, while a considered editorial structure guides readers through destinations, experiences and the different possibilities for their journey.
The visual system was kept refined and understated, allowing the imagery to lead while reinforcing the premium, personalised nature of the Odyssey Safaris brand.
An immersive digital brochure that gives prospective travellers a richer introduction to Odyssey Safaris Africa and the journeys it can create.
More than a collection of destinations and itineraries, the brochure helps build aspiration and confidence, giving travellers the inspiration to imagine their own safari alongside the information they need to take the next step.
